#MLM

Confessions of a New Blogger

I have a secret…and I want you to share it?

I love blogging. 🙂

Prior to taking a Social Media Class, I always wanted to blog to “get my opinion down on paper”.  Now, 10 weeks later, what I love about my blog is being able to layer my experience with knowledge and research for my readers.  I also have a secret desire to be the reason there is positive Groundswell (you know, when people virally share/post/tweet your content and then it picks up so much speed and chatter that you appear on Ellen) ?!

Over the past few weeks, I have provided best practices on Social Media Applications as well as Risks and Rewards for the Multi-level Marketing (MLM) industry.  This industry is dominating my social feeds (probably yours too) and I have been collecting secrets and strategies to share with all of you.

B is for BLOG-inner

As a beginner blogger (#Bloginner), I learned that blogging doesn’t happen overnight, it happens after hours of research, numerous books and under the guidance of a great professor (shout out to @DrJRogers).  Here are some best practices as you start, or refine, your MLM blog:

  • Groundswell is a perfect resource to understand where you audience is, how they want to interact socially and how to navigate through social chatter to expand your business. In the MLM industry, most of the groundswell is competitive-slamming (ingredients, quality & pyramid structure).  The best practice is to “listen” for opportunities to sell your products and then, share this in a blog.

As an example, I posted on my Facebook a photo of my daughter making her own cleaning device to dust our blinds. Moments later, my friend, who sells cleaning supplies shared a photo of her products that I should buy my daughter.  Producing a blog about home-made cleaning frustrations could be a great avenue for my friend to show/tell how her products can make cleaning stress-free.

 

  • Another great resource is Pinterest as you can easily search for secrets to good blogging.  Yes, it’s true, I get blogging inspiration when finding a new recipe to cook and an new outfit to wear.   Take it for a spin, search “beginning bloggers” and voila, a plethora of pins will fill your screen. While you are there, you can add pins about your MLM products with a link back to your MLM website (2 birds with 1 stone).

Extra! Extra! Tweet All About it

  • For over a decade, Twitter has graced our social feeds with 140-character tweets.  The benefit is that they are short and concise; the challenge is that they are short and concise.  This means that the MLM Tweeter must be crafty in the content and use Twitter for all its glory.  To help understand this platform, The TAO of Twitter is an excellent read, especially when it comes to understanding #hashtags, life of a tweet (2-3 hours) and how to increase followers who are more likely to  want to buy your MLM products.
  • Once you start blogging and tweeting about your MLM, it is time to explore a post scheduler such as Hootsuite . This platform connects multiple social platforms and will send posts to them whenever you want (based when you choose a schedule).  It is a great compliment to a social strategy and takes the monotony out of having to copy/paste in all your social accounts.

These best practices merely scratch the surface of all there is to grow your MLM through blogging and tweeting. 

Tell me, what is your MLM secret blogging confession?

#MLM

I Market, You Market, We All Market… I-Scream!?

The Inside Scoop

Unless you are a distributor for a Multi-level Marketing (MLM) brand, it is easy to get annoyed with daily posts from friends to check out their new lip gloss, clean with superior products, lose weight quick and easy, relax with oils, etc.  These MLM brands (via, your Facebook friends) are blowing up our social media feeds because…

 

Social Media is necessary for them to become Millionaires

 

A Risky Marketer is Born

MLMs have been coined “The Business Model of the Future” due to the fact that shareholders are the non-salaried distributors and as the company succeeds and rises, so do its distributors .  MLMs are a unique blend where both company headquarters and employees (distributors) want to succeed.

If you are lucky, your “sponsor” will show you the ropes, add you to a few supports pages and voila, your MLM training is complete and you are now officially a Marketer (regardless if you know how to effective market your brand) and on your way to making Millions!

“Multi-level marketing, MLM or network marketing, companies have produced more millionaires and six figure incomes than any other business model on the planet hands down.”

-Scott Hallock

 Where there’s Risk, there is Reward

The challenges for MLM companies, driving their brands socially push the industry in a positive direction and conversely, this also means the challenge of coping with internet technology. Here are some considerations for headquarters and distributors alike:

  • There is both positive and negative social power created across social platforms (ie: Facebook, Twitter).
  • It is imperative for headquarters to balance a balance between enabling their consultants the ability to be creative and protecting the brand.
  • Everyone is responsible to protect against (and not make) inappropriate medial/earnings claims.
  • Distributors should use tools for distributors such as IsaTools for Isagenix
  • Distributors should be respectful if they jump ship and bounce to another company.
  • Friends should never take offense if they are un-followed, blocked or their friends leave a group conversation about their MLM.

The Cherry on Top

As a great example of how to harness social media, is Facebook Event I received for a “Spring Shopping Extravaganza”.  This is where a few different vendors (most of which work for MLMs) will showcase (aka: market) their products at my friend’s house.

Consider this for a moment, this means that multiple brands co-market on a social platform (ie: Facebook) to drive revenue (and down-lines) at no cost to their MLM’s headquarter’s marketing budget.   Furthermore, it is brilliant for these vendors to work together and merge their efforts into one night of product demonstration.

What are your best practices for social engagement as an MLM Distributor?

#MLM

The Ultimate Mobile Apps for Multi-Level Marketing

Let’s see, where did we leave off?

Oh right, my last blog, Social Media for MLM/Network Marketing was geared towards those who are new to Multi-level Marketing , have just purchased their starter kit and are sharing their new business venture with  friends/family.  Fellow expert, Jason Lee, in his blog about Jedi Marketing agrees that Snapchat, Hootsuite & Periscope are great social apps which will help you in the industry of Multi-Level Marketing.    So, as the honeymoon phase begins to lose its luster, it’s time to find new leads.

Got Leads!?

At some point, no matter which MLM you choose, the true challenge will be to continue to gain new prospects and connect with cold leads to turn them into clients on your down line.  This is where mobile social apps can save the day!

How easy would it be to conduct a simple search and obtain a list of people that need your product?    I know, seems too good to be true, that there could be a tool like that in the app world, right?  Introducing NeedTagger , which uses filters and keywords to provide Twitter leads on those who would likely purchase your products.

Is that one of those “pyramid schemes”?! 

As you work through your new leads, you will hear this question and will need to have an answer prepared in advance.  My answer is, “YES & NO!…While it is true that most MLM’s have a pyramid or down line structure for you make money, this does not mean it is a scheme.”

I object!

There is a lot of chatter about MLMs, such as a battle of competitive products, ingredients, financial structure (pyramid) and how much they cost on a variety of social channels.  The best advice is to be on-top of varying opinions which is Must-have #7 “Keep Tabs on Business Reviews” from the Social Media Examiner.  At some point, you will be asked to myth bust about the product you are distributing, great sales people know the objectives and are prepared to overcome them at all times.  Once you start overcoming objections, there are mobile apps that can continue to help you monitor your progress and soar into financial freedom.

Mobile Apps for Myth Busting

One of the most integrated mobile apps to help you is MLM Master, a professional application that supports direct sales business (MLM).  Finally, tool motivates you to constantly improve financial results and active analysis of the statistics to achieve a real passive income.   Gone are the days of a spreadsheet to keep track of leads, prospects and clients.  This one is easy to use and you can use it on iOS and Android.
BL3 MLM Master

$how me the Money!

One of the benefits of an MLM is the notion of Financial Freedom and that can only come with an easy way to get money from your clients.  With Square Cash, you can receive money no matter where you are, because it is completely a mobile app (in fact, this is also how I pay my hairdresser).  This is different than Square which requires you to physically swipe a credit card into a unit that plugs into your phone.   BL3 SQ Cash

 

Does your MLM have an M-Site?

Lastly, become familiar with the capabilities of your MLM’s mobile site, for example, Mobile Isagenix which allows me to demo on the fly (at the gym, at the grocery store, at daycare, etc).  These tools can be the difference between divorcing your MLM and living happily ever-pyramid-after.

How do you use m-tools to advance you in the ranks of your MLM?   

#MLM

Social Media for MLM/Network Marketing

The power of social media has dramatically changed life for Networking Marketers.  In the early days, the only way to showcase these businesses was by convincing a friend to host a party and hope that others would book from that show and so on, and so forth.  This is how I started and failed, in Network Marketing (Partylite) back in 1996.  Fast-forward to 2013, when I re-entered Network Marketing with Isagenix, added Young Living Essential Oils in 2016 and this year, I considered adding Direct Cellars (wine) and Motives (makeup).

After 2 decades and 3 Network Marketing gigs, I know first-hand it is easier to be a Network Marketer in 2017 than 1996.  The secret?  Social Media!  The various apps and platforms available are helpful for “marketing” your business and selling your products.  Long gone are the days of calling for party bookings and here are the days of click, swipe, follow, post and tweet.

When it comes to Multi-level Marketing (aka: MLM or Networking Marketing), most people fall into two categories:

  1. Those who are eager to learn new ways to use Social Media for their Network Marketing gig.
  2. Those who wish I didn’t give Network Marketers any new ideas on how to leverage social media to further generate interest and revenue.

If you are #1, continue on reading for tools that should be used by every beginning network marketer.  If you are #2, share this with those you know who are networking marketers.

The Phases of MLM

Social Media, while pivotal to your success, can be very overwhelming while you are learning about the intricacies of a MLM.  The first step is to harness the excitement you feel when purchasing your “starter-kit” and enjoy all your new products.  During this time, most eagerly post/tweet across all social channels which results in a sales, clients and referrals.  As time goes on your sales funnel will dry up, some friends will have unfollowed your posts (yeah, that happens and it’s ok) and your MLM looks like it is starting to fail.  Don’t give up!  Instead, give into considering how else you can market your products to continue to climb the ranks and grow your down line.

Social Stacey’s MLM Must Have’s

There is great advice in 45 Best Mobile Apps for Marketing, on how to maximize your time at your computer for your social media strategy.  There are also a few basic social sites (IMO) that any Network Marketer needs.  The added benefit is that many of you already have existing followers/friends on these platforms.

  • Twitter: @SocialStacey10 uses the techniques shared in The TAO of Twitter to maximize this platform.  Successful Tweeters effectively use their 140 characters headlines to influence their followers.  To guide in this creation, I use concepts taught to me on a seminar from The Brief Lab.  What’s your products headline?  What would compel me to purchase?
  • Facebook: To separate my MLM posts from my personal feed, I have two different Facebook accounts.  The Sky’s the Limit to your Health is purely for my two MLMs and is private for those who do not want before/after photos.  This separation also builds a community of like-minded people who are achieving the same goals and they in-turn become a unique support system.  My personal Facebook get condensed MLM posts about my MLMs.
  • Hootsuite: This is my go-to for managing all my social feeds. It makes it easy to draft, schedule and voila, multiple platforms have my posts/tweets simultaneously. What’s the saying.. “Work Smarter, Not Harder”, that is Hootsuite at its best!

Social Stacey’s Business-Based Suggestions

The key in choosing platforms is to match it to what you are selling and the best way to showcase these products. Here are a few examples of how to match your MLM to a platform:

  • Instagram is ideal for those who need to show photos of their products such as before/after photos from weight-loss with Isagenix or benefit charts for oils such as Young Living Essential Oils. Here are some of my Instagram posts:

 

 

  • Periscope is ideal for those who need to provide a video demonstration, such as Younique make-up options and palettes or how to use Norwex supplies for sparkling clean house.

This list merely scratches the surface for Network Marketers who are looking for apps and platforms for their business.  The key is that a Social Media strategy is necessary and reduces the time a Network Marketer spends on marketing, and more on enjoying the financial freedom benefit of a MLM.

Social Stacey wants to know, which Social Sites do you use for Network Marketing and why?  Comment and share your ideas…  

#MLM

The War on Quick Photo Shares: Instagram Stories vs. Snapchat

By now, most social users have heard about, or are actively using Instagram Stories, Snapchat, or both.  There are many differing views on these apps, which is superior, preferred and which lead to the best business Return on Investment (ROI).   So, is the war on quick photo share apps like Instagram Stories and Snapchat from the perspective, the use, the businesses that use them, or the actual apps?  The only way to determine the winner is to break it down by each perspective.

User’s Perspective

BL1 Insta

Instagram’s newly added Instagram Stories allows you share as much as you want throughout the day. The benefit is that these photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.  You’ll see stories from people you follow in a bar at the top of your feed indicated by a colorful ring around their profile photo.  To view someone’s story, you simply tap on their profile photo, at your own pace.

BL 1 Snap    BL1 Casper

Snapchat, the famous little white ghost is not to be confused with Capser, the Friendly Ghost.  In fact, Snapchat typically brings fear and worry to parents due to the fact that this app allows users to capture videos and pictures that self-destruct between 1 and 10 seconds.  While Snapchat has a “story” feature, my 13 yr old tells me it is not cool to use this feature and “no one uses it”.  Snapchat gets a bad rap by parents who feel they have less control and visibility into their kid’s photos and what content they are sharing with each other.

Business’s Perspective

How exactly is a business to choose between Instagram Stories & Snapchat?  The answer lies in their target audience.

Once businesses identify and plan how they will attract consumers and illicit reactions (aka: groundswell), they can then choose between Instagram Stories and Snapchat.  Li & Bernoff share a 4-step planning process to build this groundswell; People, Objectives, Strategy and Technology.  This process, along with their work on Social Technographic Profiles, can assist businesses in determining which of these platforms wins the war (and media budget).

The Social Technographic Profile indicates that over 50% of Alpha Moms are consumers when interacting socially and they tend to prefer consumer content greater than online adult consumers in the USA.  If your business is Networking Marketing (Isagenix, Young Living Essential Oils, etc) then your vote would be Instagram Stories as there is a larger portion of these companies targeting the Alpha-Mom.  This is because the app allows for these Mom’s to be spectators (watch videos, read ratings, read reviews) which is their preference of social interaction.

The Social Technographic Profile also indicates that Young Adults (18-27) are more likely to be Joiners who maintains and visit social sites such as Snapchat.   Gotter shares that 37% of Snapchat users fall in the 8-24 year old category, with 71% of its users being under the age of 25.  So, if your business target is under age 25, Snapchat could win your vote as a social advertising platform.

App’s Perspective

According to Page, Facebook paid an astounding $1 billion in 2012 to acquire Instagram. The Instagram acquisition let investors know that Facebook understood where the market was headed and was prepared to pay money to stay relevant to its clientele.

Facebook making the purchase of Instagram was key in the on-going battle again Snapchat.  Dunn captures the rocketing daily users of Instagram Stories to outshine Snapchat.

BL1 graph

On the other hand, Snapchat’s financial performance, according to Greenwood is considered substandard.  Apart from the criticism, Snapchat has 158 million users daily create 2.5 billion of its temporary photos and videos. Wall Street investment expert are opining that Snap started 2017 marvelously and it is really going public fast.

An estimated 200 million monthly active users send 700 million photos or videos each day, with approximately 500 million views per day (this study is different than Snapchat’s which said there are 8+ billion video views a day). Gotter also highlights a few key stats on Snapchat such as 100 million daily active users, reaches 11% of the US’s entire digital population and Snapchat has more users than Twitter.

Who do you think is the winner of the war? Leave a comment on which platform earns your vote and why!