Social Media has changed the way many industries market to consumers and the automotive industry is no stranger to utilizing this medium. So, who uses it best? And, what exactly does “best” mean in terms of a Social Media Strategy? Join me in a Facebook Face-Off of Chevy vs. Ford. The last attempt at comparing… Continue reading Differentiation – The Facebook War of Chevy vs. Ford
Recent Statistics indicate that 85% of Mobile Users access the internet from their device at least once a day and 71% have also downloaded Apps and Programs. While I am sure we all can agree with that, does it come surprise that people have more cellphones than toothbrushes? Yes, you read that correct, here’s the… Continue reading Mobile Users Surpass Tooth Brushers
What is Remarketing? Remarketing is a form of online advertising to re-target ads to users who have already visited a website (desktop or mobile). These ads will appear when consumers browse the web; watch YouTube videos and/or reading news sites after they have interacted with the brand. The benefit of retargeting is to keep a brand… Continue reading A Beginners’ Guide to Remarketing
One of the most used methods of online marketing is e-mail marketing, yet very few articles have an A-Z guide on what you will need to be successful in this medium. Here is a 6-step process on how to get started with your email marketing campaign today! Step 1 – The Why’s The first step… Continue reading 5-Step Email Marketing
Have you ever felt stalked by the internet with ads that know what you just searched? Or wonder how does Google know that I am here? If you have felt this way, you may have been a victim of online Retargeting, Targeted Ads or Location Based Marketing. Keep reading for more information about surviving these… Continue reading Surviving Analytical Stalking
I have a secret…and I want you to share it? I love blogging. 🙂 Prior to taking a Social Media Class, I always wanted to blog to “get my opinion down on paper”. Now, 10 weeks later, what I love about my blog is being able to layer my experience with knowledge and research for my… Continue reading Confessions of a New Blogger
The Inside Scoop Unless you are a distributor for a Multi-level Marketing (MLM) brand, it is easy to get annoyed with daily posts from friends to check out their new lip gloss, clean with superior products, lose weight quick and easy, relax with oils, etc. These MLM brands (via, your Facebook friends) are blowing up… Continue reading I Market, You Market, We All Market… I-Scream!?