Being Mom, Family Fun

The York’s Nickelodeon Adventure

Why & How You Should Vacation at the  Nickelodeon Resort in Punta Cana, Dom. Rep. This blog is purely a representation of our experiences and is no way related to any official website for the Nickelodeon Resort.  (Just felt I had to disclaim that this is just my perspective.)  Overall, we highly recommend this property and… Continue reading The York’s Nickelodeon Adventure

#social, Online Marketing

Viral Marketing Initiatives

What is Viral Marketing? Much like a cold or flu, Viral Marketing is when there is a high pass along rate from person to person (ie: shares, retweets, comments, etc.).  Over the years, there have been many examples of successful viral campaigns, and all of them utilize a few key characteristics.    Check out these Viral… Continue reading Viral Marketing Initiatives

#social, Online Marketing

Differentiation – The Facebook War of Chevy vs. Ford

Social Media has changed the way many industries market to consumers and the automotive industry is no stranger to utilizing this medium.  So, who uses it best? And, what exactly does “best” mean in terms of a Social Media Strategy?  Join me in a Facebook Face-Off of Chevy vs. Ford. The last attempt at comparing… Continue reading Differentiation – The Facebook War of Chevy vs. Ford

Online Marketing

Mobile Users Surpass Tooth Brushers

Recent Statistics indicate that 85% of Mobile Users access the internet from their device at least once a day and 71% have also downloaded Apps and Programs.  While I am sure we all can agree with that, does it come surprise that people have more cellphones than toothbrushes?  Yes, you read that correct, here’s the… Continue reading Mobile Users Surpass Tooth Brushers

Online Marketing

A Beginners’ Guide to Remarketing

What is Remarketing? Remarketing is a form of online advertising to re-target ads to users who have already visited a website (desktop or mobile).  These ads will appear when consumers browse the web; watch YouTube videos and/or reading news sites after they have interacted with the brand.  The benefit of retargeting is to keep a brand… Continue reading A Beginners’ Guide to Remarketing