The Inside Scoop
Unless you are a distributor for a Multi-level Marketing (MLM) brand, it is easy to get annoyed with daily posts from friends to check out their new lip gloss, clean with superior products, lose weight quick and easy, relax with oils, etc. These MLM brands (via, your Facebook friends) are blowing up our social media feeds because…
Social Media is necessary for them to become Millionaires
A Risky Marketer is Born
MLMs have been coined “The Business Model of the Future” due to the fact that shareholders are the non-salaried distributors and as the company succeeds and rises, so do its distributors . MLMs are a unique blend where both company headquarters and employees (distributors) want to succeed.
If you are lucky, your “sponsor” will show you the ropes, add you to a few supports pages and voila, your MLM training is complete and you are now officially a Marketer (regardless if you know how to effective market your brand) and on your way to making Millions!
|“Multi-level marketing, MLM or network marketing, companies have produced more millionaires and six figure incomes than any other business model on the planet hands down.”
Where there’s Risk, there is Reward
The challenges for MLM companies, driving their brands socially push the industry in a positive direction and conversely, this also means the challenge of coping with internet technology. Here are some considerations for headquarters and distributors alike:
- There is both positive and negative social power created across social platforms (ie: Facebook, Twitter).
- It is imperative for headquarters to balance a balance between enabling their consultants the ability to be creative and protecting the brand.
- Everyone is responsible to protect against (and not make) inappropriate medial/earnings claims.
- Distributors should use tools for distributors such as IsaTools for Isagenix
- Distributors should be respectful if they jump ship and bounce to another company.
- Friends should never take offense if they are un-followed, blocked or their friends leave a group conversation about their MLM.
The Cherry on Top
As a great example of how to harness social media, is Facebook Event I received for a “Spring Shopping Extravaganza”. This is where a few different vendors (most of which work for MLMs) will showcase (aka: market) their products at my friend’s house.
Consider this for a moment, this means that multiple brands co-market on a social platform (ie: Facebook) to drive revenue (and down-lines) at no cost to their MLM’s headquarter’s marketing budget. Furthermore, it is brilliant for these vendors to work together and merge their efforts into one night of product demonstration.
What are your best practices for social engagement as an MLM Distributor?