#social, Online Marketing

Viral Marketing Initiatives

What is Viral Marketing? Much like a cold or flu, Viral Marketing is when there is a high pass along rate from person to person (ie: shares, retweets, comments, etc.).  Over the years, there have been many examples of successful viral campaigns, and all of them utilize a few key characteristics.    Check out these Viral… Continue reading Viral Marketing Initiatives

#social, Online Marketing

Differentiation – The Facebook War of Chevy vs. Ford

Social Media has changed the way many industries market to consumers and the automotive industry is no stranger to utilizing this medium.  So, who uses it best? And, what exactly does “best” mean in terms of a Social Media Strategy?  Join me in a Facebook Face-Off of Chevy vs. Ford. The last attempt at comparing… Continue reading Differentiation – The Facebook War of Chevy vs. Ford

Online Marketing

A Beginners’ Guide to Remarketing

What is Remarketing? Remarketing is a form of online advertising to re-target ads to users who have already visited a website (desktop or mobile).  These ads will appear when consumers browse the web; watch YouTube videos and/or reading news sites after they have interacted with the brand.  The benefit of retargeting is to keep a brand… Continue reading A Beginners’ Guide to Remarketing

Online Marketing

Surviving Analytical Stalking

Have you ever felt stalked by the internet with ads that know what you just searched?  Or wonder how does Google know that I am here?  If you have felt this way, you may have been a victim of online Retargeting, Targeted Ads or Location Based Marketing.  Keep reading for more information about surviving these… Continue reading Surviving Analytical Stalking

Network Marketing

I Market, You Market, We All Market… I-Scream!?

The Inside Scoop Unless you are a distributor for a Multi-level Marketing (MLM) brand, it is easy to get annoyed with daily posts from friends to check out their new lip gloss, clean with superior products, lose weight quick and easy, relax with oils, etc.  These MLM brands (via, your Facebook friends) are blowing up… Continue reading I Market, You Market, We All Market… I-Scream!?