Look into my crystal ball… and see the wonders to unfold in the future of Social Media. Ok, so it is hard to truly predict the future of social media though there are a few insights we can gain from where we’ve been and what the future may hold.
I have been in the field of telecommunications for over two decades which means I have seen a lot of advancement in technology and how it brings people together as we adapt to the technology. I remember when wireless (cellular) technology converted from Analog to TMDA, CDMA & GSM and then 3G, 4G/ LTE and now VOLTE with all of these changes has come new ways for human to connect which in turn, changed how we interact with each other on a daily basis.
I vividly remember a video from 2001-ish (that we watched on a VCR so I cannot locate it on YouTube) “predicting” that we could play video games against each other on our phones. At the time, I looked at my sleek Nokia “candy bar” phone that allowed me to talk and text and was in disbelief that any of that would happen in my lifetime. Fast Forward to 2017, and my Samsung device has the capabilities of transferring money through Cash App , playing Words with Friends, sending videos as well as access to a variety of social pages.
So, what does the past mean for the future of Social Media Marketing?
A recent article in Entrepreneur should capture the attention of brands as they look to stay ahead of upcoming trends and advancement in social media marketing.
- Diversity of Posts – As technology evolves, so will the thirst of social users to have new ways to share their lives on the social sphere. While users currently use pictures, videos and text and layer in audio, the future will have more integration, and likely a higher emphasis on audio components. Brands will need to explore how to tap into the ability to provide sharable content which includes integrated and live engagement with their brand.
- Paying for Peace & Increased Privacy– As brands continue to use social platforms to target consumers, conversely consumers will begin to pay to escape these advertisements. This is similar to the shift in TV and Radio with the ability to DVR shows and uses commercial-free music streaming. Brands will need to focus on compelling content that keeps a consumer’s attention and is not seen as an advertisement.
- Videos – Live content is on the rise with Instagram Stories, Facebook Live, Periscope and this will continue to be on the rise as social moves forward. The challenge for brands will be engaging consumers to watch their entire video content and not just the first few seconds. This means front-loading them with compelling content that draws them in to watch the full video.
As we look to create the future of Social Media which comes first, change in technology or change in human behavior?
I think they are interrelate and interdependent. Human Behavior (the need to share, connect and build relationships) drives advancements in technology (new social platforms and currently unimaginable apps). Conversely, advancement in technology molds human behavior as consumers adapt to the tools available to interact socially.
What do you see in the crystal ball for Social Media?